Website translation; 5 reasons why it will boost your business

Trying to expand your business? Struggling to find the best solution? In this globalised world it is increasingly important that there is a symbiotic relationship between the consumer and businesses. One of the crucial components of this relationship is the intimacy which they share in the form of a common language. Recent studies have shown that consumers are willing to pay more if you are willing to give them information in their own languages. According to The European Commission, when given a choice, 90% of Europeans always visit a website in their own language. 42% of them said they never buy products or services if the information is not available in their mother tongue. This highlights the fact that many companies are not engaging with a sizeable portion of the market, losing business, for the simple reason that they are not reaching those who would prefer to conduct business in their own language. With over half the world’s population google searching in non –English languages, website translation has never been in such demand.   Below are just a few benefits multilingualism can bring to your business Maximise brand awareness. With over 80% of internet users coming from non- English speaking countries, having your website translated means more availability for your business across the globe. New market. When translating your web page into another language you are increasing your potential market by 100% with each language. With each language available, it opens up a whole new audience to your business. Cultural awareness. Giving customers what they want is one of the main focuses when running a business. Therefore translating the...

Why should you have a career plan?

When going on holiday you always have a plan, right?; What time to get to the airport, check in time and boarding time, how to get from the airport to your place of stay etc. If we can plan a holiday so meticulously, why can’t we do the same for a career? It’s simple. We can, but we just don’t. A career plan encourages us to set goals, identify weak areas, make decisions and most importantly take action! Something as important as a career should not be left to the whims of fate, it should be carefully chosen and planned out so that you are in the best position when it comes to looking for a job. Mahatma Ghandi once said, ‘The future depends on what you do today’ and this is especially true for building a career. Having a plan today will help you identify what you need to work on in order to be ready for a specific role in the future. It’s also important to note that a career plan doesn’t only have to be used when you are unemployed. You can still make one whilst working that can help you plan what you need to do to progress within a career. E.g. Progression into manager at a store, or becoming a partner at a law firm. People often put career planning to the side because it seems like a long and daunting task, but it doesn’t have to be. Below are 4 simple steps to help you create your career plan: •    Identify the job you are aiming for and attributes needed •    Analyse what...