Website translation; 5 reasons why it will boost your business

Trying to expand your business? Struggling to find the best solution? In this globalised world it is increasingly important that there is a symbiotic relationship between the consumer and businesses. One of the crucial components of this relationship is the intimacy which they share in the form of a common language. Recent studies have shown that consumers are willing to pay more if you are willing to give them information in their own languages. According to The European Commission, when given a choice, 90% of Europeans always visit a website in their own language. 42% of them said they never buy products or services if the information is not available in their mother tongue. This highlights the fact that many companies are not engaging with a sizeable portion of the market, losing business, for the simple reason that they are not reaching those who would prefer to conduct business in their own language. With over half the world’s population google searching in non –English languages, website translation has never been in such demand.   Below are just a few benefits multilingualism can bring to your business Maximise brand awareness. With over 80% of internet users coming from non- English speaking countries, having your website translated means more availability for your business across the globe. New market. When translating your web page into another language you are increasing your potential market by 100% with each language. With each language available, it opens up a whole new audience to your business. Cultural awareness. Giving customers what they want is one of the main focuses when running a business. Therefore translating the...